An introduction to media consumption in the digital age
Below you will find a conversation on contemporary media trends and technologies.
In addition to the circulation and creation of digital content, media consumption habits are also being heavily influenced by technological advancements. The portability of smart devices has moved the way that audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would have to wait to watch or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Rather, nowadays, customers can watch, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to read more verify that this has resulted in an increase in content production as consumers are quickly getting through programs and continuously looking for new things to view.
Generally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in modern-day society, the progress of mobile phones has caused a few significant shifts in the way media is shared and delivered. Among the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the capability to deliver video, text and audio content, smart devices are the optimal tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continually working on reformatting their content to prioritise smart device availability. At the moment, trends which are popular on social networks are especially prominent for media companies to follow. Particularly, short form video and global TV are acquiring traction for supplying appealing and accessible material for audiences around the globe.
Over the past few years, as society has come to be reliant on smartphones, innovation has become the centre of attention for many areas of industry. The rise of smart devices has fundamentally reshaped the media industry, causing new developments in the way media is produced, distributed and consumed. Before the period of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio broadcasts. However, more recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone period has in fact, pushed the media industry to transform its business designs and strategies, interfering with conventional outlets and opportunities for media access and consumption, with a series of new and groundbreaking digital media examples.